mmss replay

Let's start the week with a showcase for our contest: Today we chose to Replay featuring The Stage, in Piazza Gae Aulenti.

  • Impact: Replay has always been a casual brand. Now, with the launch of The Stage it aims to take a leap of quality, enhancing the features that make its unique items. The showcase, with a sign that recalls the theaters of Broadway and the calls to the scenery, certainly arouses the curiosity of passers.
  • Originality: Replay is an Italian brand, but this time decided to rebuild the imaginary urban US, reinventing it in his own way.
  • Perceived quality: the heads are exposed with care, and we are watching them quite convinced that the quality is actually better than in past collections.
  • Product: the items on display are designed for a young audience, who loves the casual style but pay attention to the quality of the tissues they are wearing.
  • Consistency: with the project The Stage, the brand aims to go beyond fashion and create a lifestyle and its unique imagery. This seems to us a great start.

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