We visited the last edition of Denim PV in Barcelona, and all we have got is... well, quite a lot of interesting things.

Sustainability as a standard for high end denim? Of course, yes!

Sustainability as a standard for high end denim? Of course, yes!

True Denim combines quality, craft, fashion and function. Accessible and democratic, true denim is for everyone, everywhere.
— Andrew Shaw, Senior Manager Denim R&D, Old Navy

In this edition, Denim PV aimed to shine a light on the nature of denim and define what True Denim actually is, looking to the future without forgetting the past.

Liberty 4 Fashion x Absolute Denim

Liberty 4 Fashion x Absolute Denim

True denim has the versatility and the ability to become all things to all people. It has a social meaning and is the most personal item in everybody`s wardrobe. It reflects the habits of its wearer almost like a painting on a canvas. Recognizable, iconic, reliable and durable.
— Kristina Szasz, Group Vice President of Women's Design, Abercrombie & Fitch

Wandering from one stand to the other, it was clearer than ever that denim is more than a piece of fabric. Thanks to its philosophy, know-how, passion for innovation & street attitude, denim is the better version of the little black dress.

Liberty 4 Fashion x Niggeler & Küpfer

Liberty 4 Fashion x Niggeler & Küpfer

Photography: Giulia Ortuso

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