Let’s start the week with a showcase for our contest: Today we chose to Replay featuring The Stage, in Piazza Gae Aulenti.
- Impact: Replay has always been a casual brand. Now, with the launch of The Stage it aims to take a leap of quality, enhancing the features that make its unique items. The showcase, with a sign that recalls the theaters of Broadway and the calls to the scenery, certainly arouses the curiosity of passers.
- Originality: Replay is an Italian brand, but this time decided to rebuild the imaginary urban US, reinventing it in his own way.
- Perceived quality: the heads are exposed with care, and we are watching them quite convinced that the quality is actually better than in past collections.
- Product: the items on display are designed for a young audience, who loves the casual style but pay attention to the quality of the tissues they are wearing.
- Consistency: with the project The Stage, the brand aims to go beyond fashion and create a lifestyle and its unique imagery. This seems to us a great start.
English 
Italian