For this Wednesday in early summer, we chose BOSS in Piazza Gae Auelenti.

  • Impact: Hugo Boss also for this season points on classic elegance for men and femininity for the modern woman. Hence the decision to set up a showcase perhaps not particularly impact but that stands for the class.
  • Originality: the line BOSS Hugo Boss, both for men and for women, choose to remain mostly faithful to tradition, offering garments that provide a look cared for; in the office, at a business lunch or a summer party.
  • Perceived quality: the care of the setting is remarkable, perfectly consistent with the philosophy of the brand.
  • Product: the leaders, thanks to a very light color palette, have a fresher look. In particular, the prints in rows and lines of women’s clothing in playing down models otherwise too stringent.
  • Consistency: in every detail, this showcase takes on the characteristics of the brand and looks exactly as you would expect.

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