The world of fashion is changing. We want to understand how, and we are talking to some people who in one way or another, they live it. Today is the turn of Morena De Seta, a young Italian YouTuber.
Hello Morena, do you mind telling us something about you?
I am a very impatient one, but I’m trying to quit. I am also very distracted, but I still haven’t found a remedy for this. Meanwhile, I do very different things to keep me busy from morning till late evening but I am happy, although my favorite pass time (stand alone) has suffered a bit.
How did you start posting videos on YouTube?
I started almost six years ago. It was a little dull period and I needed a new hobby, so I discovered that on YouTube was born a community and I posted the first video, without any pretense. I loved to, and, sometimes with ups and downs, I still do.
How do you decide to post a video?
Something has never changed in recent years is that I make videos only when I want to. I don’t like to force things, I want my channel to remain spontaneous as it was born. The topics are always the same, more or less: beauty and fashion, even if sometimes I also talk about books, films or TV series that struck me in a certain period.
What is fashion for you?
Fashion is so many things together. For me is watching, studying and researching, originality and inventiveness. Many times it is art and inspiration, is a way to express themselves but also to standardize and be a part of a certain category. I read many magazines and watch the parades but in the end I get dressed often in the same way, I wear my uniform.
How the world of fashion has changed, in your opinion?
I think the world of fashion is not much different from any other area: it is affected by social and economics changes and depends by the historical moment. In recent years, bloggers have definitely played an important role, years ago they were new figures while today they are normally seen as protagonists of campaigns and services. There are no more supermodels of the ’90s. We have adjusted to a new way of communicating, maybe in a few years there will be another.
How do you think it will be in the future?
I wish it were adopted the old principle of “Less is More”, in all its forms. The shops are full of garments (in most cases of poor quality and identical to each other), not much attention is paid to quality, craftsmanship and provenance. Fast fashion allows us to buy very often lots of things that basically we don’t need and don’t last long (I speak as a former consumer fierce). I hope in a U-turn: more attention, skill and forethought, especially by consumers.